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The Wrap
Futurestate Design Co.
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The Big Leadership Con
Good leaders take intelligent risks. Weak leaders bring in a ‘big name’ to provide documented air-cover for their own arses if it all goes wrong.
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Mark Wilson
On The Big Con...
The big 'four' aren't consultancies any more, they're outsourcing factories whose business model is built on scale and volume not incisive…
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Mark Wilson
The Wrap #28 | Dragons wearing lipstick, frolicking in the metaverse
A shot of thinking fuel, brought to you each month by Futurestate Design Co.
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Mark Wilson
 and 
Jack Strachan
Beware design shrinking
The impact that design can have in the digital domain is being stifled by its integration into what are, to all intents and purposes, manufacturing…
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Mark Wilson

January 2023

Monetisation not paying off?
The same old proposition with a bit of a haircut will not successfully support a shift in the commercial terms of trade with customers.
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Mark Wilson
Please don't change
Forget about changing and start focusing on becoming something worthwhile.
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Mark Wilson
Building strong strategic foundations: articulating your purpose
If you can't articulate your purpose clearly and articulately, you're always going to be on very shaky foundations. The words you use matter.
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Mark Wilson
Getting your strategic 'stack' right
Are you betting your future on a vision or a wish? Could your values belong to anyone? Is your purpose lacking in… purpose?
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Mark Wilson
The Wrap #27 | 2023: The year ChatGPT gets sued by its dog.
A shot of thinking fuel, brought to you each month by Futurestate Design Co.
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Mark Wilson
The future creeps up on you
It wasn't so long ago that we were using 2023 as the future.
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Mark Wilson
Beware the trend report
Have you read any trend reports to help you figure out where to go next?
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Mark Wilson
Focused on maximising your business ecosystem? Visualisation is vital.
Ecosystems are a critical part of many modern business strategies. Visualisation will ensure you're maximising the potential of yours.
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Stephanie Fletcher
© 2025 Mark Wilson / Futurestate Design Co. Ltd
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