Futurestate Insights

Futurestate Insights

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Service-led strategy 101

Why healthy companies don’t see the cliff edge coming.

How The Times and The Sunday Times needed time as much as big ideas to succeed

If you want to design the future, don’t start in the past

How we innovate: six techniques that lead to breakthrough ideas.

‘Strategic’ analysis is killing your ability to innovate.

Is your legal innovation process working?

Legal innovation needs to learn some new tricks

Using competitive analysis in concept design

5 digital lessons for the public sector from the private sector

Let’s get this straight: digital-first does not mean digital-only

Leave legacy behind with alternatives, not replacements

Transforming an established company into a digital business isn’t rocket science

A digital manifesto for content companies, part 3: No distinctive product, no future.

A digital manifesto for content companies, part 2: Build habit, charge everyone.

A digital manifesto for content companies, part 1: New thinking is needed to power future growth.

© 2025 Mark Wilson / Futurestate Design Co. Ltd
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