Futurestate Insights

Futurestate Insights

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Machines are learning. Are you?

There’s more to life than data

7 ways to reframe your thinking

Don’t hide behind ‘best practice’

Uncovering the unknown

Why being a studio matters

Power to the people

The lost art of thinking

Unlocking iOS 10: the importance of continuity and context

Turbocharging product development

The science of naming

10 innovation mantras from the digital elite

Five takeaways from our B2B innovation panel

Useful design: the link between acquisition and obsession

What we can learn from the Uber rebrand

Innovation labs: they’re all about the show, not the performance

The future of business strategy is service-led

Five tips for running successful B2B design projects

© 2025 Mark Wilson / Futurestate Design Co. Ltd
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